Homebrand

The brief aimed at repositioning Homebrand on the market. Recreating the Homebrand logo was the most vital step in the whole re-positioning process. The logo would become the basis for the whole new look and feel of the Homebrand brand, including style, layout and typography.

It was decided that the approach to designing a new logo should move far away from the cold, black, solid way the original logo was presented and reach for a warmer, more homely feel when approaching the design this time round. This began with changing the typeface, moving away from a bold san serif and settling for an oldstyle font, in this case, Palatino. It was opted to link the characters together in the form of a picket fence to give a subtle yet warm look and also create a baseline for the sub logos to sit on.

Homebrand Soup Mix Packaging

Homebrand Soup Mix Packaging
Design Centre Enmore Project (2004)

Homebrand Mushroom Tin Label

Homebrand Mushroom Tin Label
Design Centre Enmore Project (2004)

Homebrand Cling Wrap Packaging

Homebrand Cling Wrap Packaging
Design Centre Enmore Project (2004)

Homebrand Tissues Packaging

Homebrand Tissues Packaging
Design Centre Enmore Project (2004)

Homebrand Paper Towels Label

Homebrand Paper Towels Label
Design Centre Enmore Project (2004)

Homebrand Steel Wool Packaging

Homebrand Steel Wool Packaging
Design Centre Enmore Project (2004)

Homebrand Black Pepper Dispenser

Homebrand Black Pepper Dispenser
Design Centre Enmore Project (2004)