Employer: Elastic Grid
Role: Senior UX Designer & Design Team Lead
Process: Branding, User Experience and Visual Design
Elastic Grid is an enterprise through-channel partner demand automation platform. It consists of applications which allow Vendors to give their re-sellers digital campaigns they can leverage to target customers and generate sales leads through email and social-media workflows.
I am responsible for the end-to-end design of new application features and user workflow review and improvement. This includes requirement gathering, user testing, usability analysis and domain knowledge sharing. Elastic Grid contains a complete partner marketing journey from asset downloads, digital campaign automation, contact relationship management and extensive reporting tools.