Employer: Fairfax Media/Nine Entertainment Co.
Role: Senior Product Designer
Process: Research, UX, Visual Design
The SMH/AGE app evolved from insight that readers needed the ability to get up to speed on news stories when they have limited time; while commuting or on a short break. The design therefore focused on giving users the most valuable experience possible by ensuring that the stories they were presented with matched the rhythm of their news consumption. The key feature therefore being the ability for them to customise their headline feed based on topics that interest them.