The Sydney Morning Herald & The Age Subscription Purchase

Employer: Fairfax Media/Nine Entertainment Co.
Role: Senior Product Designer
Process: Research, UX, Visual Design
Tools: Pen & Paper, PowerPoint, Sketch, Axure

Re-design of the Sydney Morning Herald and The Age purchase flow to minimise customer drop-off. While seemingly a simple project, it involved ideating around ideas which presenting news bundles that didn't really scale in a way that offered potential subscribers clear and distinct choice. A phase of user testing involved presenting a bunder builder option and a bunder selector. The final product drew inspiration from both based on how they were received and understood by those going through the subscription flow during the interview sessions.

Bundle selection Metered news artile Meter expanded Metered news artile with expanded panel - includes 'Subscribe with Google' intergration Paywall Paywall appears when user has exhausted free monthly article limit - includes 'Subscribe with Google' intergration Bundle selection screen Subscription Bundle Selection Account setup screen Account Setup Delivery address screen Delivery Address Subscription payment screen Subscription Payment Subscription confirmation modal Subscription confirmation appears in modal window after user is returned to where they started the process. This was to ensure they could continue their reader experience seamlessly.

Lorenzo Princi
Software designer—Product strategy and experience