The Sydney Morning Herald & The Age Subscription Purchase

Re-design of the Sydney Morning Herald and The Age purchase flow to minimise customer drop-off. While seemingly a simple project, it involved ideating around ideas which presenting news bundles that didn't really scale in a way that offered potential subscribers clear and distinct choice. A phase of user testing involved presenting a bunder builder option and a bunder selector. The final product drew inspiration from both based on how they were received and understood by those going through the subscription flow during the interview sessions.