Re-design of the Sydney Morning Herald and The Age purchase flow to minimise customer drop-off. While seemingly a simple project, it involved ideating around ideas which presenting news bundles that didn't really scale in a way that offered potential subscribers clear and distinct choice. A phase of user testing involved presenting a bunder builder option and a bunder selector. The final product drew inspiration from both based on how they were received and understood by those going through the subscription flow during the interview sessions.
Software designer—Product strategy and experience