SMH Universal App
Enabled readers of The Sydney Morning Herald and The Age to receive and consume their daily news effectively. Designing for the SMH and Age Apps included strategy, research, design, testing, analysis and iterative improvement. As the Metro Apps Product Lead, I ensured we were working effectively to deliver an experience in accordance with our business goals, without compromising user needs. As a designer, I ensured the news reader was at the centre of the product experience while keeping business goals in mind.