Lorenzo Princi
Software design leader—Product strategy and experience

I'm a Product and Design Leader passionate about uncovering core problems to ensure solutions meet customer needs while meeting business objectives. My drive is 'outcomes' and is enabled by collaborative cycles of research, ideation, refinement, considered delivery and optimisation.

Over the past 15 years I’ve led design and customer experience teams, as well as led product development from vision to launch. My approach has helped businesses large and small across a range of industries, including Table-Top gaming, Retail, B2B, Media and Education.