Lorenzo Princi

Designs products at Cluey Learning, blogger on Blurb Hack, ranter on LinkedIn, poet and asker of questions at Caffeine & Concrete, runner, metalhead, football enthusiast and pinhole cameraman.

Employers / Clients

Companies and entities who I have worked for and/or with as a graphic and UX designer.

Cluey believe's learning changes lives and aims to help parents and students make decisions about their education by offering help, advice and online 1:1 personalised tutoring programs to maximise learning potential. Working as Product Design Lead.
Fairfax Media is an innovative and digitally progressive media company in Australia and New Zealand trusted with informing, engaging and entertaining audiences and communities via newspapers, websites, radio stations, events and dynamic digital ventures. Working as Senior Product Designer.
Elastic Grid is a powerful B2B marketing solution (Now part of Zift Solutions) which offers vendors a way to reach end customers through its channel partners. Worked as Lead UX Designer and CX Team Lead.

Elastic Digital was a B2B Marketing Agency creating co-branded email and social campaigns for the world's leading I.T. vendors. Worked as Design Team Lead.

World's largest vertically integrated shopping center company. Worked as Senior Web Designer on westfield.com.au.

World's largest Tabletop Wargaming company. Worked as Graphic Designer.

Games Workshop's monthly hobby suppliment magazine. Worked on as Graphic Designer.

South Australia based Point of Sale software. I designed and developed the company website as well as a prototype reservation system for their product offering. Worked as a consultant.

Curriculum Vitae

Currently a Senior Product Design at Fairfax. Previously the Lead UX Designer and CX Team lead at Elastic Grid, a leading channel marketing platform which enables brands to empower their resellers with digital marketing campaigns for products and services. My responsibilty is to design solutions and user experience workflows for application features and improve the usability. Working with the wider CX team, I ensure our product is branded, marketed, designed, developed and supported through, analysis, testing, employee training, user feedback and data analysis.

Previous to my role at Elastic Grid, I was a Senior Designer for westfield.com.au, working on it's online shopping platform after having servered as a web designer on various online properties for serveral years. My responsibilites included new site and feature design as well as any and all applicable graphic design support. The design and launch of Westfield Online in 2010, The Westfield Group corporate site in 2008 and the 2009 re-launch of What's What were some of my significant projects.

Shortly after completing my studies I worked in-house for Games Workshop Oz PTY LTD where my responsibilities ranged from internal communication and staff resources to event branding and White Dwarf Magazine (the company's hobby suppliment) article layouts.

View my full CV on LinkedIn:


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