Westfield.com.au

Westfield.com.au was a major digital platform designed to help Australian shoppers discover stores, browse and buy products, and access deals and editorial content. Over the five years I worked on the site, it evolved from a simple local store finder into a significant online retail presence—at one point aggregating products from over 100 retailers. As Senior Web Designer, I played a key role in shaping the user experience across both mobile and desktop platforms.

Employer: Westfield
Role: Senior Web Designer

Westfield homepage

Consolidating all of Westfield’s online shopping and customer service properties featuring 1000 of mall-based stores and over 100 online retailers.

Store Finder

Finding a store was fundamental for Westfield customers. The mix of online and in-centre stores added additional complexity to the business logic but was solved with simple filters. On the mobile site, location was detected to further remove friction from the user experience.

Deals listing

An on-and-offline retailer offers system allowed retail marketing teams to upload deals to support their campaigns.

Deal detail screen

The offers would appear on the Westfield site, contextually, allowing them to be redeemed by shoppers.

Product browse

Multi-select facet navigation was the core user interface method when browsing products across the site. The facets allowed for the filtering of products by: store, brand, price, colour, size and includes custom facets for special categories such as electronics.

Product detail screen

The most important page on any e-Commerce site and must do all they can to make the product desirable and included all relevant information about the product such as: price, description, details and physical locations.

Shopping cart

The shopping cart summarised every product added with an option to remove. Properties such as quantity, promo codes and delivery options can be edited within the cart. The checkout flow itself is divided into 3 parts, delivery information, payment details and review before payment is confirmed.

Ordering confirmation screen

Given the aggregated nature of the purchase process, feature different retailers, payment methods and delivery options, the confirmation screen provided reassurance and clarity to shoppers in way of a detailed receipt.